Honey, They Shrunk the Groceries

Terry Herr, CFP®, CLU

Have you noticed that packages are smaller at the grocery store? You're not alone. A majority of U.S. adults have noticed shrinkflation — products shrinking in size while prices stay the same or increase. And about two out of three are very or somewhat concerned about the trend.

Consumers were most likely to say they noticed shrinkflation with snack items, followed by pantry items and frozen food. Shoppers also noticed it with meat, bread, beverages, dairy, produce, and other items. Here's what consumers did when they noticed shrinkflation.

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Source: Morning Consult, August 29, 2022