We Can Train Our Dogs, But Can We Train Ourselves?
Humans have a long history of training animal behaviors. How successful are we in training our own behavior, especially when it comes to money? The field that studies human reactions when it comes to investing is known as behavioral finance. Over 50 years of research tells us that people can be prone to both cognitive and emotional biases that often lead to suboptimal outcomes. Most investors understand that we cannot directly control how markets will behave, how the economy will perform, or what policymakers will do in Washington. However, we can learn to control our own behavior in response to events and headlines.